Tealium

Tealium provides a tag management system that includes analytics, advertising, and affiliate enterprise websites. It helps clients solve their customer data integration challenges at the source.

Using Tealium, organizations can improve their ROI by increasing the performance of their existing marketing programs, improving marketing efficiency, and reducing IT friction and costs. Select clients include Cathay Pacific Airways, Lenovo, McAfee, Party City, Petco, Travelocity, Vodafone, and The Weather Channel. Tealium is funded by Battery Ventures, Tenaya Capital and Presidio Ventures. Tealium was named to Forbes’ list of “America’s Most Promising Companies,” and is also a recent winner of the 2013 Red Herring Global 100 Award.

The company was founded in 2008 and is based in San Diego, California.

About the connector

Leverage the Dotdigital Cloud Delivery Connector in the Tealium CDH to manage your user data and campaigns in Dotdigital. Create or update contacts, trigger campaigns and emails based on triggered campaigns, as well as send SMS messages.

Tealium and Dotdigital can be integrated across two of Tealium's products: AudienceStream and EventStream. Eliminate silos for a truly customer-first marketing experience.

Trigger the following actions in Dotdigital from events in Tealium:

• Create or update a contact
• Send an email
• Send a transactional email
• Send an SMS