The Wishlist Company

The Wishlist provides an easy way for retailers to capture shopper details and preferences, in-store and online, and automatically generates personalized marketing campaigns that build engagement and drive sales.

The Wishlist – Integrated with Dotdigital

The Wishlist captures rich first-party data to drive hyper-personalized customer engagement—online and in-store.

Our Shopify app makes it easy to deploy wishlist functionality across product pages, collection pages, carts, and customer accounts—turning browsing intent into valuable insights. For other commerce platforms, our REST APIs and JS libraries offer the flexibility to deliver the same powerful wishlist experience.

Integrated with Dotdigital, you can trigger high-performing, behaviour-based email and SMS campaigns—including wishlist reminders, low stock alerts, back in stock, price drops, “notify me”, and “register interest”.

Using The Wishlist App blocks within dotdigital, Wishlist content can be dynamically embedded into triggered templates and automated journeys, enabling personalised, real-time messaging at scale with no custom development required.

Wherever you sell, The Wishlist and the Wishlist clienteling helps you capture intent, personalize engagement, and convert more customers.