Uniqodo - Dotdigital Integration Directory

About Uniqodo

Drive better ROI for your customer engagement and retention campaigns with our holistic promotion platform combining unique coupon codes, customer-level and product-level discounts and rewards, onsite promotions, loyalty, referrals and a wide range of code distribution solutions.

The launch of the Experience Builder from Uniqodo has been a game changer. This puts a huge amount of control for our promotions into my hands, with the reassurance that the Uniqodo team are there to help out when I need advice...The result of our partnership with Uniqodo over the last year has been a 47% year-on-year reduction in unauthorised code usage and a 243% increase in revenue from tailored partner promotions we run through unique codes.

Pamela Schell, Promotions Operations Manager at Taylor & Francis (an Informa Business)

Uniqodo and Dotdigital

Uniqodo is a Promotion Experience Platform helping marketing teams deliver end-to-end promotional journeys by combining the performance of a powerful Promotion Engine with onsite experiences. We help businesses run highly targeted promotions; from unique coupon codes to advanced criteria-based promotions such as rewards based on data about the customer or their purchases.

Our onsite experience solutions can be used to activate promotions and issue unique codes within overlays, newsletter signup forms, and banners to customers on any ecommerce website.

Uniqodo can also enable the distribution of coupon codes through various customer engagement methods such as emails, social and paid channels, directly on ecommerce websites, and through our database of integrated partners.

This integration enables Dotdigital clients to distribute unique coupon codes to their customers through email and other engagement methods available through Dotdigital. Clients can either import coupon codes from their ecommerce platform, or use Uniqodo's Promotion Engine to generate unique codes and manage their promotions.

Uniqodo integrates directly with Dotdigital’s EasyEditor with App blocks. Follow the step-by-step connection instructions to automatically import App blocks into EasyEditor, and you can drag and drop Uniqodo content into your email campaigns without touching a single line of code.

Uniqodo's Promotion Experience platform ensures you are able to deploy the right tactics and solutions at different touchpoints within a customer purchase journey to drive engagement, conversion and retention. There is more to promotions than a reward.

Use cases

Control your promotions with unique codes

Protect the profit of your promotions by preventing over-discounting, code leakages, and unnecessary risk by using unique codes to deliver incentives to the right audience. Control leads to more targeted promotions with a higher ROI.
Distribute promotions to the right customers

Deliver promotions to the right customers by incorporating unique codes into your email campaigns and other touchpoints (mobile apps, social & paid search channels, affiliates and onsite) to drive better customer engagement and repeat purchases.
Incentivise customers where it matters

Uniqodo's promotion engine allows rewards and discounts to be applied based on criteria around customers and products to ensure incentives only apply where they add value to your business. Reward types include a percentage or fixed discounts, buy X get discount off Y, free items, discounted shipping, loyalty points and more. Promotions can be automatically applied or through a successful application of a unique code.
Drive onsite engagement and conversion

Using advanced, targeted unique codes that are delivered to your customer at the right time of their navigation through your site, we ensure that conversion is optimised across every customer journey. You can use our onsite experience solutions to deliver newsletter signup forms, exit intent overlays, inline banners and upsell & cross-sell messages on any e-commerce site.
Drive new customer acquisition with referrals

Turn existing customers into brand advocates and drive incremental sales by rewarding customers when they refer new customers to your business. By leveraging Uniqodo's promotion engine and unique code capabilities you are able to define the right type of reward beyond a simple discount that works best for your customers and drives the highest ROI for your business.
Retain customers with loyalty points

Improve customer retention by rewarding customers for their purchases and behaviour with points redeemable against a future purchase. Define earning rules and different ways by which customers can spend their points.