ZAP~POST - Dotdigital Integration Directory

About ZAP~POST

Send direct, personal, and memorable postcards and letters as easily as clicking "send" on an email.

Use ZAP~POST with our Dotdigital Integration to easily create and send Direct Mail to your customers who aren’t responding to emails.

Win back customers, re-engage lapsing ones, and boost VIP spend with real results. ZAP~POST delivers tangible results that'll blow your mind!

Personalised + Triggered + Relevant = ‘ZAP’.

ZAPs are automated Direct Mail triggered by real-time events and actions from your Dotdigital segments and lists.

ZAP~POST was an obvious choice. The campaigns we have sent so far to varying contact segments have seen some incredible results - both for existing and lapsing customers, increasing conversion and allowing us to re-engage with old customers to bring them back.

Lizzie Carter, Founder at Only Curls

ZAP~POST and Dotdigital

The ZAP App is designed to help Dotdigital users reach customers and prospects using highy quality Direct Mail formats; postcards, one-piece mailers and letters.

Once connected to Dotdigital, users can send DM and generate ROI through highly personalised, timely, and relevant campaigns that are 'always-on'.

Set it & forget it. Pause or cancel anytime.

⚡️ How do I start?

Collect recipient data from your existing Dotdigital lists & segments
Add them to a ZAP~POST campaign
Map any custom fields you want to use (some ideas: loyalty points or previous purchases)
Update Dotdigital contacts with updated addresses

⚡️ Why does it matter?

Digital channels are crowded, but Direct Mail cuts through the noise - delivering something tangible, personal and impactful.

⚡️ And the ROI speaks for itself

Campaigns integrating Direct Mail with digital see higher engagement, increased retention, and a measurable boost in conversions. Think 10% Conversion Rate and beyond...

Media

Face the Future

SPOKE

Revolution Beauty

Use cases

Engage: Abandoned Basket

Send a personalised reminder or a tempting offer when a customer adds a product to their basket but leaves your website before completing the purchase.
Alert: New Product

Let customers know the moment a new product lands in your store that they might like. You can even add a tracked QR code to take them straight to the product listing (and attribute it back to the DM send!).
Reward: VIP Customer

Surprise your best customers with a note of appreciation. Send them a personal message on the run-up to special occasions, include an exclusive perk just for them, or say a quick 'hello'.
Reward: New Customer

Make a great first impression with a personalised ZAP when someone signs up or makes their first purchase. Turn a one-time customer into your loyal brand advocate.
Engage: Lapsed Customer

Keep in touch and remind lapsed customers that you’re still around. A single ZAP is sometimes all it takes to welcome them back as a regular again.
Engage: Cross Sell & Up Sell

Timing and relevance is key to both your campaign success and appreciative customers. Cross-category campaigns and in-category upsell deliver high conversion metrics.